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I have written on this subject many times and it never ceases to amaze me to see so many people attempting to start an online business and failing. I cannot overstate enough how difficult it can be to actually make a profit from the Internet. People live by this myth that [...]
Just because you develop a web site does not mean you’re going to automatically start making sales. Many offline businesses will develop a web site and sit back and wait for the customers to come. They are sorely disappointed when this does not happen, and then they begin to think that a website is not [...]
What are the things you can learn if you conduct effective market research?
Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to target your marketing [...]
Market research is an essential part of any business that wants to offer products or services that are focused and well targeted. Business decisions based on good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of [...]